As the wall between the nonprofit and corporate worlds crumbles, many social change organizations are asking themselves: Do we stick to our activist guns, or do we cross the divide and work with business? Research suggests that social movements need both kinds of organizations to make the changes they seek.
In nonprofit management, organizations should approach corporations as they would clients and offer tailored marketing operations that serve their needs. That's the advice Nancy Lee delivers in this audio lecture. Speaking to an audience of nonprofit executives during the 2006 Nonprofit Management Institute at Stanford, Lee shares the lessons from 20 years of building nonprofit-corporate partnerships that both serve corporations' objectives and enhance nonprofits' mission delivery.
Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.
